Procurement and supply chain management Essay

This Publication is concerned with the vital subject of business logistics and supply chain management, an area that can be essential to a firm’s competitive strategy and revenue generation. This management area has been described by many names, including physical distribution, materials management, transportation management, logistics, and supply chain management. Relevant business activities may include one or more of the following areas: transportation, inventory, order processing, purchasing, warehousing, materials handling, packaging, customer service standards, and production. The focus of this Publication is on the planning, organizing, and controlling of these activities – key elements for successful management in any organization. Special emphasis is given to strategic planning and decision making as an important part of the management process. Managerial efforts are directed towards setting the level of the logistics activities so as to make products and services available to customers at the time and place required, and in the condition and form desired, in the most profitable and cost-effective way. Logistical activities have always been vital to organizations, and so business logistics and supply chain management represents a synthesis of many concepts, principles, and methods from the more traditional areas of marketing, production, accounting, purchasing, and transportation, as well as from the disciplines of applied mathematics, organizational behaviour, and economics. This Publication attempts to unify these elements to assist in the effective management of the supply chain. The Publication aims to present ideas, principles and techniques that are fundamental to good business logistics practice. It concentrates on important activities of management such as planning, organizing, and controlling, and also on a triangle of interrelated transportation, inventory, and location strategies, which are at the heart of good logistics planning and decision making. Contemporary trends that affect the scope and practice of business logistics and supply chain management have been integrated into the body of the text. Firstly, emphasis is placed on logistics and supply chain management in a worldwide setting to reflect the growing internationalization and globalization of business in general. Secondly, the shift towards service-oriented economies by industrialized nations is emphasized by showing how logistics concepts and principles are applicable to both service-producing tirms and product-producing ones. Thirdly, attention is given to the integrated management of supply chain activities. 1 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: info@cambridgetraining. com Website: www. cambridgecollege. co. uk The Publication contains many practical and contemporary examples that show the applicability of the textual material and assist in the understanding and learning of the key points and concepts. Each Chapter in this Cambridge International College Publication on Logistics, Chain Supply & Transport Management includes: †¢ An introduction section †¢ Examples and/or figures and diagrams to explain the concepts being covered †¢ A summary of concluding comments †¢ Review Questions designed to reinforce learning and contemplation of what is covered in the Chapter Advice on How to Study this Program Every individual CIC Member approaches his/her study in a different manner, and different people may have a particular study method that they find most effective for them. However, the following is a tested and proven Study Method, suggested to you as a CIC Member in order to assist in making your study and learning easier – and enjoyable – and to assist you to quickly master the contents of this CIC Publication on Logistics, Chain Supply & Transport Management: Step 1: Set yourself a flexible study schedule, depending on the time you have available and what is best for you. For example, the target set could be to study for 1 or 2 hours a night, or for 8 or 9 hours a week, or to complete one Chapter every 2 weeks. There is no set or compulsory schedule, but simply setting a schedule or goal is often an important action in ensuring that study is undertaken successfully and within the specified timeframe. Step 2: Read the whole of the first Chapter at your normal reading pace, without trying to memorise every topic covered or fact stated, but trying to get â€Å"the feel† of what is dealt with in the Chapter as a whole. Step 3: Start reading the Chapter again from the beginning, this time reading more slowly, paragraph by paragraph and section by section. Make brief notes of any points, sentences, paragraphs or sections which you feel need your further study, consideration or thought. You may wish to keep any notes in a separate file or notebook. Try to absorb and memorise all the important topics covered. Step 4: Start reading the Chapter again from its start, this time paying particular attention to – and if necessary studying more thoroughly – those parts on which you earlier wrote notes for further study. It is best that you do not pass on to other parts or topics until you are certain you fully understand and remember those parts you earlier noted as requiring your special attention. Try to fix everything taught firmly in your mind. 2 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: info@cambridgetraining. com Website: www. cambridgecollege. co. uk Step 5: There are self-assessment review questions at the end of the Chapter, and you are strongly advised to try to answer or think about them as best you can – but do not send your answers to the College. If these questions/exercises highlight any areas that you feel you need to revise or re-read in the Chapter, then go ahead and do that before moving on to Step 6. Step 6: Once you have completed steps 1 to 5 above, move on to the next Chapter and repeat steps 1 to 5 for each subsequent Chapter. 3 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: info@cambridgetraining. com Website: www. cambridgecollege. co. uk LOGISTICS, SUPPLY CHAIN & TRANSPORT MANAGEMENT PROGRAM MODULE ONE – BUSINESS LOGISTICS/SUPPLY CHAIN – A VITAL SUBJECT (based on Chapter 1 of ‘Logistics, Supply Chain and Transport Management’ by Ronald H Ballou) Contents Introduction Business Logistics Defined The Supply Chain The Activity Mix Importance of Logistics/Supply Chain (SC) Costs Are Significant Logistics Customer Service Expectations Are Increasing Supply and Distribution Lines Are Lengthening with Greater Complexity Logistics/SC Is Important to Strategy Logistics/SC Adds Significant Customer Value Customers Increasingly Want Quick, Customized Response Logistics/SC in Non-Manufacturing Areas Service Industry Military Environment Business Logistics/SC in the Firm Objectives of Business Logistics/SC Questions and Problems Introduction As far back as history records, the goods that people wanted were not always produced where they wanted to consume them, or these goods were not accessible when people wanted to consume them. Food and other commodities were widely dispersed and were only available in abundance at certain times of the year. Early peoples had the choice of consuming goods at their immediate location or moving the goods to a preferred site and storing them for later use. However, because no well developed transportation and storage systems yet existed, the movement of goods was limited to what an individual could personally move, and storage of perishable commodities was possible for only a short time. This limited movement-storage system generally constrained people to live close to the sources of production and to consume a rather narrow range of goods. Even today, in some areas of the world consumption and production take place only within a very limited geographic region. Striking examples can still be observed in the developing nations of Asia, South America, Australia, and Africa, where some of the population live in small, self-sufficient villages, and most of the goods needed by the residents are produced or acquired in the immediate vicinity. Few goods are imported from other areas. Therefore, production efficiency and the economic standard of living are generally low. In this type of economy, a well-developed and inexpensive logistics system would encourage an exchange of goods with other producing areas of the country, or even the world. 4 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: info@cambridgetraining. com Website: www. cambridgecollege. co. uk As logistics systems improved, consumption and production began to separate geographically. Regions would specialize in those commodities that could be produced most efficiently. Excess production could be shipped economically to other producing (or consuming) areas, and needed goods not produced locally were imported. This exchange process follows the principle of comparative advantage. This same principle, when applied to world markets, helps to explain the high level of international trade that takes place today. Efficient logistics systems allow world businesses to take advantage of the fact that lands, and the people who occupy them, are not equally productive. Logistics is the very essence of trade. It contributes to a higher economic standard of living for us all. To the individual firm operating in a high-level economy, good management of logistics activities is vital. Markets are often national or international in scope, whereas production may be concentrated at relatively few points. Logistics activities provide the bridge between production and market locations that are separated by time and distance. Effective management of these activities is the major concern of this Program. Business Logistic Defined Business logistics is a relatively new field of integrated management study in comparison with the traditional fields of finance, marketing, and production. As previously noted, logistics activities have been carried out by individuals for many years. Businesses also have continually engaged in movestore (transportation-inventory) activities. The newness of the field results from the concept of coordinated management of the related activities, rather than the historical practice of managing them separately, and the concept that logistics adds value to products or services that are essential to customer satisfaction and sales. Although co-ordinated logistics management has not been generally practiced until recently, the idea of co-ordinated management can be traced back to at least 1844. In the writings of Jules Dupuit, a French engineer, the idea of trading one cost for another (transportation costs for inventory costs) was evident in the selection between road and water transport: â€Å"The fact is that carriage by road being quicker, more reliable and less subject to loss or damage, it possesses advantage to which businessmen often attach a considerable value. However, it may well be that a saving induces the merchant to use a canal; he can buy warehouses and increase his floating capital in order to have a sufficient supply of goods on hand to protect himself against slowness and irregularity of the canal, and if all told the saving in transport gives him a cost advantage, he will decide in favour of the new route. † The first textbook to suggest the benefits of co-ordinated logistics management appeared around 1961, in part explaining why a generally accepted definition of business logistics is still emerging. Therefore, it is worthwhile to explore several definitions for the scope and content of the subject. A dictionary definition of the term logistics is: â€Å"The branch of military science having to do with procuring, maintaining, and transporting material, personnel, and facilities. † This definition puts logistics into a military context. To the extent that business objectives and activities differ from those of the military, this definition does not capture the essence of business logistics management. A better representation of the field may be reflected in the definition promulgated by the Council of Logistics Management (CLM), a professional organization of logistics 5 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: info@cambridgetraining. com Website: www. cambridgecollege. co. uk managers, educators, and practitioners formed in 1962 for the purposes of continuing education and fostering the interchange of ideas. Its definition: â€Å"Logistics is that part of the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption in order to meet customers’ requirements. † This is an excellent definition, conveying the idea that product flows are to be managed from the point where they exist as raw materials to the point where they are finally discarded. Logistics is also concerned with the flow of services as well as physical goods, an area of growing opportunity for improvement. It also suggests that logistics is a process, meaning that it includes all the activities that have an impact on making goods and services available to customers when and where they wish to acquire them. However, the definition implies that logistics is part of the supply chain process, not the entire process. So, what is the supply chain process or, more popularly, supply chain management? Supply chain management (SCM) is a term that has emerged in recent years that captures the essence of integrated logistics and even goes beyond it. Supply chain management emphasizes the logistics interactions that take place among the functions of marketing, logistics, and production within a firm and those interactions that take place between the legally separate firms within the product-flow channel. Opportunities for cost or customer service improvement are achieved through co-ordination and collaboration among the channel members where some essential supply chain activities may not be under the direct control of the logistician. Although early definitions such as physical distribution, materials management, industrial logistics and channel management – all terms used to describe logistics – have promoted this broad scope for logistics, there was little attempt to implement logistics beyond a company’s own enterprise boundaries, or even beyond its own internal logistics function. Now, retail firms are showing success in sharing information with suppliers, who in turn agree to maintain and manage inventories on retailers’ shelves. Channel inventories and product stockouts are lower. Manufacturing firms operating under just-in-time production scheduling build relationships with suppliers for the benefit of both companies by reducing inventories. Definitions of the supply chain and supply chain management reflecting this broader scope are: â€Å"The supply chain (SC) encompasses all activities associated with the flow and transformation of goods from the raw materials stage (extraction), through to the end user, as well as the associated information flows. Materials and information flow both up and down the supply chain. † â€Å"Supply chain management (SCM) is the integration of these activities, through improved supply chain relationships, to achieve a sustainable competitive advantage. † After careful study of the various definitions being offered, Mentzer and other writers propose the broad and rather general definition as follows: â€Å"Supply chain management is defined as the systematic, strategic coordination of the traditional business functions and the tactics across these business functions within a particular company and across businesses within the supply chain, for the purposes of improving the long-term performance of the individual companies and the supply chain as a whole. † 6 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: info@cambridgetraining. The supply chain management model in Figure 1-1 viewed as a pipeline shows the scope of this definition. It is important to note that supply chain management is about the co-ordination of product flows across functions and across companies to achieve competitive advantage and profitability for the individual companies in the supply chain and the supply chain members collectively. It is difficult, in a practical way, to separate business logistics management from supply chain management. In so many respects, they promote the same mission: â€Å"To get the right goods or services to the right place, at the right time, and in the desired condition, while making the greatest contribution to the firm. † Some claim that supply chain management is just another name for integrated business logistics management (IBLM) and that the broad scope of supply chain management has been promoted over the years. Conversely, others say that logistics is a subset of SCM, where SCM considers additional issues beyond those of product flow. For example, SCM may be concerned with product pricing and manufacturing quality. Although SCM promotes viewing the supply channel with the broadest scope, the reality is that firms do not practise this ideal. Fawcett and Magan found that companies that do practise supply chain integration limit their scope to one tier upstream and one tier downstream. The focus seems to be concerned with creating seamless processes within their own companies and applying new information technologies to improve the quality of information and speed of its exchange among channel members. The boundary between the logistics and supply chain management terms is fuzzy. Even then, logistics activities are repeated once again as used products are recycled upstream in the logistics channel. A single firm generally is not able to control its entire product flow channel from raw material source to points of the final consumption, although this is an emerging opportunity. For practical purposes, the business logistics for the individual firm has a narrower scope. Usually, the maximum managerial control that can be expected is over the immediate physical supply and physical distribution channels, as shown in Figure 1-2. The physical supply channel refers to the time and space gap between a firm’s immediate material sources and its processing points. Similarly, the physical distribution channel refers to the time and space gap between the firm’s processing points and its customers. Due to the similarities in the activities between the two channels, physical supply (more commonly referred to as materials management) 8 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: info@cambridgetraining. com Website: www. cambridgecollege. co. uk and physical distribution comprise those activities that are integrated into business logistics. Business logistics management is now popularly referred to as supply chain management. Others have used terms such as value nets, value stream, and lean logistics to describe a similar scope and purpose. The evolution of the management of product flows toward SCM is captured in Figure 1-3. Although it is easy to think of logistics as managing the flow of products from the points of raw material acquisition to end customers, for many firms there is a reverse logistics channel that must be managed as well. The life of a product, from a logistics viewpoint, does not end with delivery to the customer. Products become obsolete, damaged, or nonfunctioning and are returned to their source points for repair or disposition. Packaging materials may be returned to the shipper due to environmental regulations or because it makes good economic sense to reuse them. The reverse logistics channel may utilize all or a portion of the forward logistics channel or it may require a separate design. The supply chain terminates with the final disposition of a product. The reverse channel must be considered to be within the scope of logistics planning and control. The Activity Mix The activities to be managed that make up business logistics (supply chain process) vary from firm to firm, depending on a firm’s particular organizational structure, management’s honest differences of opinion about what constitutes the supply chain for its business, and the importance of individual activities to its operations. Follow along the supply chain as shown in Figure 1-2 and note the important activities that take place. Again, according to the CLM: 9 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: info@cambridgetraining. com Website: www. cambridgecollege. co. uk â€Å"The components of a typical logistics system are: customer service, demand forecasting, distribution communications, inventory control, material handling, order processing, parts and service support, plant and warehouse site selection (location analysis), purchasing, packaging, return goods handling, salvage and scrap disposal, traffic and transportation, and warehousing and storage. † Figure 1-4 organizes these components, or activities, according to where they are most likely to take place in the supply channel. The list is further divided into key and support activities, along with some of the decisions associated with each activity. Customer service standards co-operate with marketing to: a. Determine customer needs and wants for logistics customer service b. Determine customer response to service c. Set customer service levels 2. Transportation a. Mode and transport service selection b. Freight consolidation c. Carrier routing d. Vehicle scheduling e. Equipment selection f. Claims processing g. Rate auditing 3. Inventory management a. Raw materials and finished goods stocking policies b. Short-term sales forecasting c. Product mix at stocking points 10 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: info@cambridgetraining. com Website: www. cambridgecollege. co. uk d. Number, size, and location of stocking points e. Just-in-time, push, and pull strategies 4. Information flows and order processing a. Sales order-inventory interface procedures b. Order information transmittal methods c. Ordering rules Support Activities 1. Warehousing a. Space determination b. Stock layout and dock design c. Warehouse configuration d. Stock placement 2. Materials handling a. Equipment selection b. Equipment replacement policies c. Order-picking procedures d. Stock storage and retrieval 3. Purchasing a. Supply source selection b. Purchase timing c. Purchase quantities 4. Protective packaging designed for: a. Handling b. Storage c. Protection from loss and damage 5. Co-operate with production/operations to: a. Specify aggregate quantities b. Sequence and time production output c. Schedule supplies for production/operations 6. Information maintenance a. Information collection, storage, and manipulation b. Data analysis Control procedures Key and support activities are separated because certain activities will generally take place in every logistics channel, whereas others will take place, depending on the circumstances, within a particular firm. The key activities are on the â€Å"critical† loop within a firm’s immediate physical distribution channel, as shown in Figure 1 to 5. They contribute most to the total cost of logistics or they are essential to the effective co-ordination and completion of the logistics task. 11 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: info@cambridgetraining. com Website: www. cambridgecollege. co. uk Customer service standards set the level of output and degree of readiness to which the logistics system must respond. Logistics costs increase in proportion to the level of customer service provided, such that setting the standards for service also affects the logistics costs to support that level of service. Setting very high service requirements can force logistics costs to exceedingly high levels. Transportation and inventories maintenance are the primary cost-absorbing logistics activities. Experience has shown that each will represent one-half to two-thirds of total logistics costs. Transportation adds place value to products and services, whereas inventories maintenance adds time value. Transportation is essential because no modern firm can operate without providing for the movement of its raw materials or its finished products. This importance is underscored by the financial strains placed on many firms by such disasters as a national railroad strike or independent truckers’ refusal to move goods because of rate disputes. In these circumstances, markets cannot be served, and products back up in the logistics pipeline to deteriorate or become obsolete. Inventories are also essential to logistics management because it is usually not possible or practical to provide instant production or ensure delivery times to customers. They serve as buffers between supply and demand so that needed product availability may be maintained for customers while providing flexibility for production and logistics in seeking efficient methods for manufacture and distribution of the product. Order processing is the final key activity. Its costs usually are minor compared to transportation or inventory maintenance costs. Nevertheless, order processing is an important element in the total time that it takes for a customer to receive goods or services. It is the activity triggering product movement and service delivery. Although support activities may be as critical as the key activities in any particular circumstance, they are considered here as contributing to the logistics mission. In addition, one or more of the support activities may not be a part of the logistics activity mix for every firm. For example, products such as finished automobiles or commodities such as coal, iron ore, or gravel not needing the weather and security protection of warehousing will not require the warehousing activity, even though inventories are maintained. However, warehousing and materials handling are typically conducted wherever products are temporarily halted in their movement to the marketplace. 12 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: info@cambridgetraining. com Website: www. cambridgecollege. co. uk Protective packaging is a support activity of transportation and inventory maintenance as well as of warehousing and materials handling because it contributes to the efficiency with which these other activities are carried out. Purchasing and product scheduling often may be considered more a concern of production than of logistics. However, they also affect the overall logistics effort, and specifically they affect the efficiency of transportation and inventory management. Finally, information maintenance supports all other logistics activities in that it provides the needed information for planning and control. The extended supply chain refers to those members of the supply channel beyond the firm’s immediate suppliers or customers. They may be suppliers to the immediate suppliers or customers of the immediate customers and so on until raw material source points or end customers are reached. It is important to plan and control the previously noted activities and information flows if they affect the logistics customer service that can be provided and the costs of supplying this service. Management of the extended supply chain has the potential of improving logistics performance beyond that of just managing the activities within the immediate supply chain. Importance of Logistics/Supply Chain Logistics is about creating value – value for customers and suppliers of the firm, and value for the firm’s stakeholders. Value in logistics is primarily expressed in terms of time and place. Products and services have no value unless they are in the possession of the customers when (time) and where (place) they wish to consume them. For example, concessions at a sports event have no value to consumers if they are not available at the time and place that the event is occurring, or if inadequate inventories don’t meet the demands of the sports fans. Good logistics management views each activity in the supply chain as contributing to the process of adding value. If little value can be added, it is questionable whether the activity should exist. However, value is added when customers are willing to pay more for a product or service than the cost to place it in their hands. To many firms throughout the world, logistics has become an increasingly important value-adding process for a number of reasons. Costs Are Significant Over the years, several studies have been conducted to determine the costs of logistics for the whole economy and for the individual firm. There are widely varying estimates of the cost levels. According to the International Monetary Fund (IMF), logistics costs average about 12 percent of the 13 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: info@cambridgetraining. com Website: www. cambridgecollege. co. uk world’s gross domestic product. Robert Delaney, who has tracked logistics costs for more than two decades, estimates that logistics costs for the U. S. economy are 9. 9 percent of the U. S. gross domestic product (GDP), or $921 billion. For the firm, logistics costs have ranged from 4 percent to over 30 percent of sales. The results from a cost survey of individual firms are shown in Table 1-3. Although the results show physical distribution costs at about 8 percent of sales, this survey does not include physical supply costs. Probably another one-third may be added to this total to represent average logistics costs for the firm at about 11 percent of sales. Over the last decade, physical distribution costs have ranged between 7 percent and 9 percent of sales. There may be a trend of increasing costs for individual firms, although Wilson and Delaney show over the same period that logistics costs as a percent of U. S. GDP have declined by about 10 percent. Logistics costs, substantial for most firms, rank second only to the cost of goods sold (purchase costs) that are about 50 percent to 60 percent of sales for the average manufacturing firm. Value is added by minimizing these costs and by passing the benefits on to customers and to the firm’s shareholders. Logistics Customer Service Expectations Are Increasing The Internet, just-in-time operating procedures, and continuous replenishment of inventories have all contributed to customers expecting rapid processing of their requests, quick delivery, and a high degree of product availability. According to the Davis Survey of hundreds of companies over the last decade, world-class competitors have average order cycle times (the time between when an order is placed and when it is received) of seven to eight days and line item fill rates of 90 percent to 94 percent. LogFac summarizes world-class logistics performance for domestic companies as: Error rates of less than one per 1,000 orders shipped Logistics costs of well under 5 percent of sales Finished goods inventory turnover of 20 or more times per year Total order cycle time of five working days Transportation cost of one percent of sales revenue or less, if products sold are over $5 per 500 gms As might be expected, the average company performs below these cost and customer service benchmarks, when compared with the statistics in Tables 1-3 and 1-4. Supply and Distribution Lines Are Lengthening with Greater Complexity The trend is toward an integrated world economy. Firms are seeking, or have developed, global strategies by designing their products for a world market and producing them wherever the low-cost 14 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: info@cambridgetraining. com Website: www. cambridgecollege. co. uk raw materials, components, and labor can be found (e. g. , Ford’s Focus automobile), or they simply produce locally and sell internationally. In either case, supply and distribution lines are stretched, as compared with the producer who wishes to manufacture and sell only locally. Not only has the trend occurred naturally by firms seeking to cut costs or expand markets, but it is also being encouraged by political arrangements that promote trade. Examples of the latter are the European Union, the North America Free Trade Agreement (NAFTA) between Canada, the United States, and Mexico, and the economic trade agreement among several countries of South America (MERCOSUR). Globalization and internationalization of industries everywhere will depend heavily on logistics performance and costs, as companies take more of a world view of their operations. As this happens, logistics takes on increased importance within the firm since its costs, especially transportation, become a larger part of the total cost structure. For example, if a firm seeks foreign suppliers for the raw materials that make up its final product or foreign locations to build its product, the motivation is to increase profit. Material and labor costs may be reduced, but logistics costs are likely to increase due to increased transportation and inventory costs. The â€Å"tradeoff†, as shown in Figure 1-6, may lead to higher profit by reducing materials, labour, and overhead costs at the expense of logistics costs and tariffs. â€Å"Outsourcing† adds value, but it requires careful management of logistics costs and product-flow times in the supply channel. Logistics/SC Is Important To Strategy Firms spend a great deal of time finding ways to differentiate their product offerings from those of their competitors. When management recognizes that logistics/SC affects a significant portion of a firm’s costs and that the result of decisions made about the supply chain processes yields different levels of customer service, it is in a position to use this effectively to penetrate new markets, to increase market share, and to increase profits. When a firm incurs the cost of moving the product toward the customer or making an inventory available in a timely manner, for the customer â€Å"value† has been created that was not there previously. It is value as surely as that created through the production of a quality product or through a low price. It is generally recognized that business creates four types of value in products or services. These are: form, time, place, and possession. Logistics creates two out of these four values. Manufacturing creates form value as inputs are converted to outputs, that is raw materials are transformed into finished goods. Logistics controls the time and place values in products, mainly through transportation, information flows, and inventories. Possession value is often considered the responsibility of marketing, engineering, and finance, where the value is created by helping customers acquire the product through such mechanisms as advertising (information), technical support, and terms of sale (pricing and credit availability). To the extent that SCM includes production, three out of the four values may be the responsibility of the logistics/supply chain manager. Customers Increasingly Want Quick, Customized Response Fast food retailers, automatic teller machines, overnight package delivery, and electronic mail on the Internet have led us as consumers to expect that products and services can be made available in increasingly shorter times. In addition, improved information systems and flexible manufacturing processes have led the marketplace toward mass customization. Rather than consumers having to accept the â€Å"one size fits all† philosophy in their purchases, suppliers are increasingly offering products that meet individual customer needs. Companies too have been applying the concept of quick response to their internal operations in order to meet the service requirements of their own marketing efforts. The quick response philosophy has been used to create a marketing advantage. Saks Fifth Avenue applied it, even though big profits are made through big margins and not on cost reductions that might be achieved from good logistics management. Supply chain costs may even rise, although the advantage is to more than cover these costs through increased profits. Logistics/SC in Non-manufacturing Areas It is perhaps easiest to think of logistics/SC in terms of moving and storing a physical product in a manufacturing setting. This is too narrow a view and can lead to many missed business opportunities. The logistics/SC principles and concepts learned over the years can be applied to such areas as service industries, the military, and even environment management. Service Industry The service sector of industrialized countries is large and growing. In the United States, over 70 percent of all jobs are in what the federal government classifies as the service sector. The size of this sector alone forces us to ask if logistics concepts are not equally applicable here as they are to the manufacturing sector. If they are, there is a tremendous untapped opportunity yet to be fulfilled. Many companies designated as service firms in fact produce a product. Examples include: McDonald’s Corporation (fast foods); Dow Jones & Co. , Inc. (newspaper publishing); and Sears, Roebuck and Co. (merchandise retailing). These companies carry out all the typical supply chain activities of any manufacturing firm. However, for service companies such as Bank One (retail banking), Marriott Corporation (lodging) and Consolidated Edison (electric power), supply chain activities, 16 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: info@cambridgetraining. com Website: www. cambridgecollege. co. uk especially those associated with physical distribution, are not as obvious. Even though many service-oriented companies may be distributing an intangible, nonphysical product, they do engage in many physical distribution activities and decisions. A hospital may want to extend emergency medical care throughout the community and must make decisions as to the locations of the centers. United Parcel Service and Federal Express must locate terminals and route pickup and delivery trucks. The East Ohio Gas Company inventories natural gas in underground wells during the off-season in the region where demand will occur. Bank One must locate and have cash inventory on hand for its ATMs. The Federal Reserve Bank must select the methods of transportation to move cancelled cheques among member banks. The Catholic Church must decide the number, location, and size of the churches needed to meet shifts in size and location of congregations, as well as to plan the inventory of its pastoral staff. Xerox’s repair service for copying equipment is also a good example of the logistics decisions encountered in a service operation. The techniques, concepts, and methods discussed throughout this Program should be as applicable to the service sector as they are to the manufacturing sector. The key, according to Theodore Levitt, may be in transforming an intangible service into a tangible product. Problems will remain in carefully identifying the costs associated with the distribution of an intangible product. Perhaps because of this, few service firms or organizations have a physical distribution manager on their staff, although they frequently do have a materials manager to handle supply matters. However, managing logistics in service industries does represent a new direction for the future development of logistics practice. Military Before businesses showed much interest in co-ordinating supply chain processes, the military was well organized to carry out logistics activities. More than a decade before business logistics’ developmental period, the military carried out what was called the most complex, best-planned logistics operation of that time-the invasion of Europe during World War II. Although the problems of the military, with its extremely high customer service requirements, were not identical with those of business, the similarities were great enough to provide a valuable experience base during the developmental years of logistics. For example, the military alone maintained inventories valued at about one-third of those held by all U. s. manufacturers. In addition to the management experience that such large-scale operations provide, the military sponsored, and continues to sponsor, research in the logistics area through such organizations as the RAND Corporation and the Office of Naval Research. With this background, the field of business logistics began to grow. Even the term logistics seems to have had its origins in the military. A recent example of military logistics on a large scale was the conflict between the United States and Iraq over Iraq’s invasion of the small country of Kuwait. This invasion has been described as the largest military logistics operation in history. The logistics support in that war is yet another illustration of what worldclass companies have always known: Good logistics can be a source of competitive advantage. Lt General William Pagonis, in charge of logistics support for Desert Storm, observed: â€Å"When the Middle East started heating up, it seemed like a good time to pull out some history books on desert warfare in this region †¦. But there was nothing on logistics. Logistics is not a best seller. In a couple of his diaries, Rommel talked about logistics. He thought the Germans lost the battle not because they didn’t have great soldiers or equipment – in fact, the German tanks outfought ours almost throughout World War II – but because the British had better logistics. † 17 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: The first wave of 200,000 troops and their equipment was deployed in a month and a half, whereas troop deployment took nine months in the Vietnam conflict. In addition, the application of many good logistics concepts was evident. Take customer service, for example: â€Å"We believed that if we took care of our troops, the objectives would be accomplished no matter whatever else happened. The soldiers are our customers. It is no different than a determined, single focus on customers that many successful businesses have. Now, you take care of your soldiers not only by providing them cold sodas, and burgers, and good food: you make sure they have the ammunition on the front line, so that when they go fight the war they know they have what they need. † This meant that when 120 mm guns rather than 105 mm guns were desired on tanks, they were changed. When brown vehicles were preferred over the traditional camouflage green, they were repainted at the rate of 7,000 per month. Environment Population growth and resultant economic development have heightened our awareness of environmental issues. Whether it is recycling, packaging materials, transporting hazardous materials or refurbishing products for resale, logisticians are involved in a major way. After all, the United States alone produces more than 160 million tons of waste each year, enough for a convoy of 10-ton garbage trucks reaching halfway to the moon. In many cases, planning for logistics in an environmental setting is no different from that in manufacturing or service sectors. However, in a few cases additional complications arise, such as governmental regulations that make the logistics for a product more costly by extending the distribution channel. Business Logistics in the Firm It has been the tradition in many firms to organize around marketing and production functions. Typically, marketing means selling something and production means making something. Although few business people would agree that their organization is so simple, the fact remains that many businesses emphasize these functions while treating other activities, such as traffic, purchasing, accounting, and engineering, as support areas. Such an attitude is justified to a degree, because if a firm’s products cannot be produced and sold, little else matters. However, such a pattern is dangerously simple for many firms to follow in that it fails to recognize the importance of the activities that must take place between points and times of production or purchase and the points and times of demand. These are the logistics activities, and they affect the efficiency and effectiveness of both marketing and production. Scholars and practitioners of both marketing and production have not neglected the importance of logistics. In fact, each area considers logistics within its scope of action. For example, the following definition of marketing management includes physical distribution: â€Å"Marketing (management) is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges with target groups that satisfy individual and organizational objectives. † Marketing’s concern is to place its products or services in convenient distribution channels to facilitate the exchange process. The concept of production/ operations management often includes logistics activities. Now, viewing product flow activities as a process to be coordinated, product flow aspects within marketing, production, and logistics are collectively managed to achieve customer service objectives. The difference in operating objectives (maximize revenue versus minimize cost) for marketing and production/operations may lead to a fragmentation of interest in, and responsibility for, logistics activities, as well as a lack of co-ordination among logistics activities as a whole. This, in turn, may lead to lower customer service levels or higher total logistics costs than are necessary. Business logistics represents a regrouping, either by formal organizational structure or conceptually in the minds of management, of the move-store activities that historically may have been partially under the control of marketing and production/ operations. If logistics activities are looked upon as a separate area of managerial action, the relationship of logistics activities to those of marketing and production/ operations would be as is shown in Figure 1-7. Marketing would be primarily responsible for market research, promotion, sales-force management, and the product mix, which create possession value in the product. Production/ operations would be concerned with the creation of the product or service, which creates form value in the product. Key responsibilities would be quality control, production planning and scheduling, job design, capacity planning, maintenance, and work measurement and standards. Logistics would be concerned with those activities (previously defined) that give a product or service time and place value. This separation of the activities of the firm into three groupings rather than two is not always necessary or advisable to achieve the coordination of logistics activities that is sought. Marketing and production/operations, when broadly conceived and co-ordinated, can do an effective job of managing logistics activities without creating an additional organizational entity. Even if a separate functional area is created for logistics within the firm so as to achieve effective control of the firm’s immediate logistics activities, logisticians will need to view their responsibility as one of coordinating the entire supply chain process rather than being just a local logistics activity administrator. To do otherwise may miss substantial opportunities for cost reduction and logistics customer service improvement. The interface is created by the arbitrary separation of a firm’s activities into a limited number of functional areas. Managing the interface activities by one function alone can lead to sub-optimal performance for the firm by subordinating broader company goals to individual functional goals-a potential danger resulting from the departmental form of organizational structure so common in companies today. To achieve interfunctional coordination, some measurement system and incentives for cooperation among the functions involved need to be established. This is equally true of the inter-organizational co-ordination required to manage product flows across company boundaries. It is important to note, however, that establishing a third functional group is not without its disadvantages. Two functional interfaces now exist where only one between marketing and production/ operations previously existed. Some of the most difficult administrative problems arise from the interfunctional conflicts that occur when one is attempting to manage interface activities. Some of this potential conflict may be dissipated if a new organizational arrangement is created whereby production/ operations and logistics are merged into one group called supply chain. Just as managers are beginning to understand the benefits of interfunctional logistics management, inter-organizational management is being encouraged. Supply chain management proponents who view the area more broadly than some logisticians have been strongly promoting the need for collaboration among supply channel members that are outside the immediate control of a company’s  logistician, that is, members who are legally separate companies. Collaboration among the channel members that are linked through buyer-seller relationships is essential to achieving cost-service benefits unable to be realized by managers with strictly an internal view of their responsibilities. Supply chain managers consider themselves to have responsibility for the entire supply channel of the scope as illustrated in Figure 1-8. Managing in this broader environment is the new challenge for the contemporary logistician. Objectives of Business Logistics/SC Within the broader objectives of the firm, the business logistician seeks to achieve supply channel process goals that will move the firm toward its overall objectives. Specifically, the desire is to develop a logistics activity mix that will result in the highest possible return on investment over time. There are two dimensions to this goal: (1) the impact of the logistics system design on the revenue contribution, and (2) the operating cost and capital requirements of the design. Ideally, the logistician should know how much additional revenue would be generated through incremental improvements.

The Leadership of Prime Ministers Malaysia

THE LEADERSHIP OF PRIME MINISTERS MALAYSIA Prepared for KRISHNAN A/L NARAYANAN, Tutor of OUM Open University Malaysia Jalan Tun Ismail, 50480 Kuala Lumpur By BONG KEE HONG, Student OUM 381a, Lorong 7a, Jalan Semaba, 93250, Kuching, Sarawak 871019526779001 25 June 2011 TABLE OF CONTENTS ABSTRACTPage 2 1. 0 INTRODUCTION Page 3 2. 0 Tun Dr. Mahathir bin Mohamad 2. 1 Background and CharacteristicPage 4 2. 2 Policies: Vision 2020 (Wawasan 2020)Page 5 2. 3 Challenge and Objective of Vision 2020Page 6 2. 4 The Effect of Economic and SocialPage 8 3. 0 Dato' Sri Haji Mohd Najib bin Tun Haji Abdul Razak 3. 1 Background and CharacteristicPage 10 . 2 Policies: One Malaysia (1Malaysia)Page 11 3. 3 Aspect and Objective of One MalaysiaPage 12 3. 5 Focusing of Economic and SocialPage 13 4. 0 Comparisons Advantages of Both Policies in Unity DevelopmentPage 14 5. 0 CONCLUSIONPage 15 BIBLIOGRAPHIC Page 16 ABSTRACT This report focus on the policies bring out from our prime ministers. Malaysia has been l ed by six prime ministers. Among all of them, the two famous policies was introduce by forth prime minister Tun Dr. Mahathir bin Mohamad with â€Å"Vision 2020† and present prime minister Dato' Sri Haji Mohd Najib bin Tun Haji Abdul Razak with â€Å"One Malaysia†.Characteristic of both prime ministers will be discussed. This report will focus on the objective of each policy and the challenge to archive the goal. This report also will make comparisons both policy advantage in developing unity among Malaysians. 1. 0 INTRODUCTION Since year 1957, Malaysia independence led by our first prime minister Tunku Abdul Rahman. From our first prime minister until present minister (sixth) Dato' Sri Haji Mohd Najib bin Tun Haji Abdul Razak, many policies has been bring out from each prime minister. Each of the policies is to develop our country to a new era either economic or socially.For example, present Prime Minister Dato' Sri Haji Mohd Najib bin Tun Haji Abdul Razak introduce â €Å"One Malaysia† and forth Prime Minister Tun Dr. Mahathir bin Mohamad with â€Å"Vision 2020†. Each of the prime ministers has their own ability and leadership characteristic to lead our country. 2. 0Tun Dr. Mahathir bin Mohamad 2. 1 Background and Characteristic Tun Dr. Mahathir bin Mohamad born year 1925 in Alor Setar. He did his early and secondary education in his home town. In 1947, he gained admission into the King Edward VII College of Medicine in Singapore. He became active in he United Malays National Organisation (UMNO) in 1946. He enter parliament in 1964 by general election but lose it on 1969. After Tunku Abdul Rahman resigned, Mahathir re-entered UMNO and parliament, and was promoted to the Cabinet. By 1976, he had risen to Deputy Prime Minister. In 1978, he won the Deputy President seat. In 1981 was sworn in as Prime Minister after the resignation of his predecessor, Hussein Onn. Tun Dr. Mahathir bin Mohamad became the fourth Prime Minister of Malaysia on 16 July 1981 and stepped down as Prime Minister on October 31st 2003.He held the post for 22 years from 1981 to 2003, making him Malaysia's longest serving Prime Minister. His political career spanned almost 40 years. As Prime Minister, Mahathir was credited with engineering Malaysia's rapid modernization and economic growth, and initiated a series of bold infrastructure projects. Tun Dr Mahathir Mohamad opened the country to foreign investment, reformed taxation, reduced trade barriers, the privatization of numerous state-owned enterprise, besides creating a world-class physical infrastructure. He also sought to bridge Malaysia’s ethnic divides by increasing general prosperity.Mahathir's record of curbing civil liberties and his antagonism to western diplomatic interests and economic policy made his relationships with the likes of the US, Britain and Australia difficult. As Prime Minister, he was an advocate of third-world development. In 1991, he launched the New Develo pment Policy, which emphasized industrial and commercial development and the elimination of poverty. Under Tun Dr. Mahathir’s leadership, Malaysia developed into one of the most prosperous and dynamic economies in Southeast Asia. Always with one eye on the future, Tun Dr.Mahathir Mohamad unveiled Vision 2020 in 1991, a blueprint for Malaysia’s journey to becoming a developed economy and a mature democracy by the year 2020. 2. 2 Vision 2020 (Wawasan 2020) Vision 2020 or â€Å"Wawasan 2020† is a Malaysian ideal introduced by the former Prime Minister of Malaysia, Tun Dr. Mahathir bin Mohamad during the tabling of the Sixth Malaysia Plan in 28 February 1991. Prime Minister has presented a paper entitled â€Å"Malaysia-Melangkah ke Hadapan† (Malaysia-Heading Forward) which contains a framework for thinking and a goal to achieve as a developed nation by 2020. The purpose of this paper is o present before you some thoughts on the future course of our nation and how we should go about to attain our objective of developing Malaysia into an industrialized country. Also outlined are some measures that should be in place in the shorter term so that the foundations can be laid for the long journey towards that ultimate objective. The vision calls for the nation to achieve a self-sufficient industrialized nation by the year 2020, encompasses all aspects of life, from economic prosperity, social well-being, educational world-class, political stability, as well as psychological balance.Vision 2020 is not a specific policy but a reaction to the economic, social and political conditions prevailing at the national and international levels that have a great challenge to the country. This vision was put forward as a guideline and framework on which approach should be taken in initiating measures for the long journey to be taken by the state. 2. 3 Challenge and Objective of Vision 2020 Tun Dr. Mahathir bin Mohamad outlined 9 strategic challenges that Ma laysia must overcome before year 2020 to achieve â€Å"Vision 2020†. Challenge 1: Establishing a united Malaysian nation made up of one Bangsa Malaysia * Challenge 2: Creating a psychologically liberated, secure and developed Malaysian society. * Challenge 3: Fostering and developing a mature democratic society. * Challenge 4: Establishing a fully moral and ethical society. * Challenge 5: Establishing a matured liberal and tolerant society. * Challenge 6: Establishing a scientific and progressive society. * Challenge 7: Establishing a fully caring society. * Challenge 8: Ensuring an economically just society, in which there is a fair and equitable distribution of the wealth of the nation. Challenge 9: Establishing a prosperous society with an economy that is fully competitive, dynamic, robust and resilient. The first issue generate is formation of union races (Satu Bangsa Malaysia) in our country. Malaysia is a country contains many different races. A sovereign country cannot classify their people by race, ethnicity or skin color. The formation of union races is the prerequisite to achieve vision 2020 because without the idea of nation in people mind, any form of cooperation will not go forward. The term like national unity, loyalty to country, harmony and tolerance must be understood and practiced time by time.Second issue is the countries consider a developed nation status if they can manage to change the pattern of economic from farm to be an industrial life. Vision 2020 requires people to continue transform since independence because the present achievement is still in the middle of the requirement. The reason of transformation slower because this process involves not only the transformation from farming to industrial life but it also involves changes in technology, economic, social and cultural. The skills and expertise in science and high technology community are important to developed countries.They not only can copy or modify from others but the y must be able to create and update. It is certainly related to the contribution of trade and commercial sectors and directly involves capital, investment, competitiveness, quality of employment, independence and consistency challenges. In this stage, the role of the private sector is enormous because it will be the main growth. Social and economic justice also one of the important issue happen in achieving Vision 2020 and the most harder part to united and developed nation.This is because in a developed country should not have a big wealth gap between their people. This vision statement is to solve the issues major concern like socio-economic balance between people, between regions, between states or between urban and rural areas. The passion to achieve this balance was subsequently translated into the national development policy objectives and implemented through programs and projects of the Sixth Malaysia Plan. The forth issue are moral and ethics society. The concept of the deve loped countries is characterized by a materialistic but our Vision 2020 is to uilt a developed countries style ideally guided by the philosophy of high morals and ethics based on religious beliefs. High philosophy of moral is important for material advancement because without moral values and ethics will not create peace and harmony society. Practice of moral values (as in the policy application of Islamic Values) will be the internal barrier that does not abuse the skills or wealth. Families form the basis of society and society will be the basis of nation-building. This means that the strength and progress of a country started on families and communities.Family and the community will shape the quality of individuals who are either national or leaders of a country. The culture encompasses values and the way to desired goals in this vision should be driven from the outset. This requires people to realize the importance of family institutions in developing countries and take neces sary steps to create a family and the perfect society. 2. 4 The Effect of Economic and Social Tun Dr Mahathir Mohamad was making Malaysia economy grew strongly and the name of country outshine internationally.Throughout his 22 years of leadership Tun Dr Mahathir Mohamad who knew as Asia Little Giant by western country leading in Malaysia. During his term as Malaysia Prime minister, he turned Malaysia into a regional high-tech manufacturing, financial, and telecommunications hub through his economic policies based on corporate nationalism, known as the various â€Å"Malaysia Plans† which set out the government middle-term objectives. These policies remained in effect almost to the end of his tenure in office.The example of his projects have included Perwaja Steel, an attempt to emulate South Korea and Japan, the Proton car company, and Astro, a satellite television service. He is credited with spearheading the phenomenal growth of the Malaysian economy, now one of the largest and most powerful in South East Asia. Growth between 1988 and 1997 averaged over ten percent and living standards rose twenty-fold, with poverty almost eradicated and social indicators such as literacy levels and infant mortality rates becoming on par with developed countries.During the leader of Mahathir, he done many contribution to our Mayalsia, for example, the North-South Highway, which has cut transport times in half on the west coast of Malaysia; the Multimedia Super Corridor; Port of Tanjung Pelepas; the glittering Kuala Lumpur International Airport (KLIA) in Sepang, and an adjacent Formula One circuit; the Bakun Dam, meant to supply all of the electricity needs of the East Malaysian states of Sabah and Sarawak; Olympic-class stadium in Bukit Jalil; and the Petronas Twin Towers, the tallest twin towers in the world, and the world's tallest building from 1997 to 2003, that have become symbolic of modern Malaysia. While such projects have their benefits, corresponding high cos ts have made some Malaysians reluctant to engage in more of such ventures, believing that the money can be better spent on other areas of development. On the other hand, Mahathir has always argued that such projects yield a direct return to the economy, apart from just serving the national pride, as government spending in turn creates jobs along with other multiplier effects. 3. 0 Dato' Sri Haji Mohd Najib bin Tun Haji Abdul Razak 3. 1 BackgroundDato' Sri Najib, the eldest son of Malaysia second Prime Minister, Tun Abdul Razak Hussein, was born 23 July 1953 in the district of Kuala Lipis, Pahang. He received his primary education at St John's Institution and continued secondary education at the Malvern Boy's College, Worcestershire, England. Upon completion of his secondary education, Dato' Sri Najib enrolled at the University of Nottingham and graduated in 1974 in industrial economics. Dato' Sri Najib joined the national oil company, Petronas, as an before he taking the chances int o politics in 1976. Dato' Sri Najib win an election with unopposed as Member of Parliament at the very young age of 23. Dato' Sri Najib was appointed the Deputy Minister of Energy, Telecommunications nd Posts and also served as Deputy Education and Deputy Finance Minister. In the 1982 general elections, he stood in the state seat of Bandar Pekan and was subsequently appointed the Menteri Besar of Pahang until 1986. In 1990, Dato' Sri Najib was appointed Defence Minister, a senior position within the government by the Prime Minister, Dato’ Seri Dr Mahathir Mohamad. In 1995, Dato' Sri Najib was appointed as Ministry of Education. During the 1999 general elections, Dato' Sri Najib received a major majority votes. Following the elections, he was appointed Defence Minister for the second time and preceded with the modernization of the Armed Forces which came to a halt following the financial crisis of 1997.In 2004 general elections which came a few months after Dato' Sri Najib ele vation as the Deputy Prime Minister, him winning his parliamentary seat majority. He remained as Defence Minister until September 2008 when he took over as Finance Minister in 2008 from Dato' Seri Abdullah. Prime Minister of Malaysia Dato' Sri Mohd Najib was appointed as Malaysia's 6th Prime Minister on 3 April 2009 but he still holds the Finance Ministry post. He succeeded Tun Abdullah Ahmad Badawi who did not seek reelection as Umno President. 3. 2 One Malaysia (1Malaysia) The one Malaysia concept comes from Dato Sri Najib Tun Abdul Razak, the sixth Malaysia prime minister.This concept complementary approaches are available for strengthen unity to ensure stability, to progress and higher development of the people and Malaysia. One Malaysia having a slogan â€Å"People First, Performance Now†, this concept fulfils the aspirations of Malaysians in line with the allocation enshrined in the Federal Constitution and National Principles. The slogan ‘People First, Performanc e Now’ is a concept in administration that suggests government leaders execute their tasks efficiently, trustworthily and responsibly for the sake of the people. To achieve development for the country, the people must progress first and this begins with creating an attitude of acceptance among the different races that will lead to unity.Globalization wills raises many victims isolated from the speed of development. Malaysia having different races and religion, we need to act as one race, Malaysia race towards a same goal to built Malaysia progressive and peaceful. The One Malaysian concept seeks to strengthen relationship and cooperation among racial-ethnic people in this country as the main instrument to thwart the various threats and challenges that aim to threaten and disrupt the sanctity of their lives. One Malaysia emphasize attitudes among people understand races, in which people receive a unique race another patch so that we may live together in peace mutual respect as citizens of a country.Our foundation is the principle of justice for all races, which means that the fate of all races will be taken care of, and none will be marginalized. Justice must take into account the status of the progress of the generations are at different levels. One Malaysia is the continuation of nation-building agenda. The pre-condition to achieve developed country by Vision 2020, the most important condition is that country citizens united strong and stable. 3. 3 Objective of One Malaysia One Malaysia concept is having 2 main objectives, implementation of core element blend and application of the aspiration values. The first objective implementation of core elements blend, government try to applying elements of unity as a culture and practice of all Malaysians.The thrust of this unity is the basic component that strengthens the unity among people of all races. Unity is supported by the core values that should underpin the way Malaysians live. There will be 3 main co re unity apply to achieve objective. First, acceptance, one Malaysia emphasize acceptance of the attitude of people of all races, in which a people accepted the uniqueness of the others so that we can live together in mutual respect as a people of one nation. It is a significant increase from just tolerance. Secondly, all races Malaysia learn from the based national principles federal constitution and rukunegara. The last core unity is social justice.All people would be taken care of and no one will be marginalized. This justice must take into account the standards of the races are at different levels. Therefore, government policies and the provisions of the Constitution which gives the defense the needy will continue to be implemented. The three core unity is supported by values. The values are respect, humility, simplicity and being language. The second objective will be application of the aspiration values. These values are founded on the concept of aspiration 1Malaysia; there a re the values that should be on a progressive and dynamic community that will drive the country towards achieving developed nation status.Aspiration values will help in creating a workforce that is viable and able to compete in the global environment and in turn help boost the national economy to a more sturdy and robust. There will be 8 aspiration value, among there are high performance culture, culture accuracy, culture knowledge, integrity, perseverance, loyalty, wisdom and innovation culture. 3. 4 Focusing Economic and Social Our present Prime Minister Dato' Sri Haji Mohd Najib since year 2009 has introduce many economic policies among them, the most famous are new economic model, economic liberalization, reform of government subsidies, free trade agreement and stimulus package.The goal of new economic model was transform Malaysia economic become high income and quality growth by 2020. By 2020 Malaysia will not only have the GNI per capita of a high-income economy, it will als o have a number of the key characteristics of a high-income economy. To achieve the goal by 2020, transformation team PEMAMDU try to increase the service sector account from 58% of GDP in 2010 to 65 percent in 2020. The domestic consumption will be a key driver of growth because private sector will account 59% of GDP by 2020 compare to 54% in 2010. This situation will bring Malaysia as a developed economic country as well as Taiwan and New Zealand.The structure of economic Malaysia will be less dependence on resource-intensive industries such as oil and gas exportation. Malaysia will become more urbanized country because the population will increase from 64% to 70% growth in main city, Kuala Lumpur. The achievement prove that our country is in the way to the goal while greater Kuala Lumpur will be a primary engine of economic growth, there will also be growth opportunities elsewhere in the country such as the development of the solar industry in Sarawak, the development of a global biodiversity hub to attract more tourists to Sabah and the commercialization of paddy farming and improvements in palm oil yields.Malaysia will have grown a number of new national and regional champions by 2020. These companies will drive long-term growth in areas including financial services, business services and healthcare. In addition, SMEs will play a more significant role across the economy. For instance, in education, agriculture and electronics and electrical, SME participation will be actively encouraged through financial support, better access to research and technologies and improving infrastructure. 4. 0 Comparisons Advantages of Both Policies in Unity Development The advantage of One Malaysia is the idea of harmonizing the various races in the country without changing the identity of these groups.The first challenge in vision 2020 establishing a united Malaysian nation made up of one nation Malaysia. One Malaysia remains the characteristic of each races and unity our n ation. Both of the polities is toward to the unity our races but One Malaysia only specified it to remain the specifically of each races. Both of them having advantage compare to the concept of Malaysian Malaysia is a policy that continues to thwart the basis of the existing social structure. Justice proclaimed in the concept of Malaysian Malaysia taken blindly. Unity is described by One Malaysia very different from the concept as practiced in other countries where ethnic identity is removed and replaced with a similar national identity.As we know our county contains different ethnic with different culture. Concept One Malaysia press on acceptance that our entire nation should accept other’s culture and characteristic. The Challenge number 4 in vision 2020 that establishing a fully moral and ethical society. These make sure our society will respect other’s ethic morally. Both of the policies create peaceful society to unity our nation. Concept 1Malaysia appreciates and respects the principles of the Constitution and ruku negara. The ethnic identities of each ethnic group in Malaysia and regard them as assets to be proud of. But Vision 2020 more on fostering and developing a mature democratic society.This will give vice from each group of ethic to voice out and protect their right. Both of the policies bring unity to our country but just in a different ways. In Vision 2020, the challenge number right ensuring an economically just society, in which there is a fair and equitable distribution of the wealth of the nation. This is the justice more on the economic way to unity our nation. In Concept 1Malaysia also emphasizes the integration and the creation of nation Malaysia on the third core unity concept – social justice. Both of the policies is unlike the Malaysian Malaysia is limited to equality regardless of the reality and history of Malaysia. 5. 0 ConclusionAt first glance seem to Vision 2020 is a purely economic vision as it concerned th e question of economic development for Malaysia to become an industrialized nation, but if it is actually more refined than that because it touches on matters related to social aspects and ways of life such as the formation and the nature of race, morality and ethics, national culture, human resource development and others. Vision 2020 is not a slogan proclaimed, but it is a framework for action framework of action for every citizen to take measures and ensure that Malaysia become a truly prosperous and progressive. In this context the vision requires a number of important challenges, including the quality of ork produced by the education system, changes in attitudes and values, emphasis on scientific and technological circumstances, planning, and the role of the private sector more dynamic. 1Malaysia concept brings the aspiration to strengthen race relations to ensure that Malaysians can forge closer unity as outlined. Things should be created in the spirit of solidarity is the sen se of mutual respect and trust between people. People need to understand and practice that all actions necessary to satisfy the national interest. All people need to assume that they are Malaysian race where everything should be enjoyed together. Malaysia is a country where there is no society or people who are marginalized from enjoying the development and defense of the government.Indeed, all people should be the underlying fundamental principles of togetherness and belonging to the success of both policies concept. Bibliography Hasnah Hussiin, Dr Seri Lanang Jaya Hj Rohani. (2008). Malaysian Studies. Malaysia: Meteor Doc. Sdn. Bhd. Mohamad, T. D. (1996). Wawasan 2020. Retrieved June 15, 2011, from Wawasan 2020: http://www. wawasan2020. com/ N. A. (2008, November 14). Perspektif Wawasan 2020. Retrieved June 15, 2011, from 1 Klik: http://pmr. penerangan. gov. my/index. php/component/content/article/88-dasar-dasar-negara/255-perspektif-wawasan-2020. html Razak, D. S. (2009). 1 Malay sia. Malaysia: Pejabat Perdana Menteri.

Blasted Wabbitt Essay Research Paper Insomnia is

Blasted Wabbitt Essay, Research Paper Insomnia is the perceptual experience or ailment of unequal or poor-quality slumber because of one or more of the followers: 1.difficulty falling asleep 2 ) waking up often during the dark with trouble returning to kip 3 ) waking up to early in the forenoon 4 ) unrefreshing slumber. Insomnia is non defined by the figure of hours of slumber a individual gets or how long it takes to fall asleep. Persons vary usually in their demand for, and their satisfaction with, slumber. Insomnia may do jobs during the daylight, such as fatigue, a deficiency of energy, trouble concentrating, and crossness. A bout 15 % of grownups study severe or frequent insomnia, and another 15 % complain of mild or occasional insomnia ( Bootzin, 1993pg.191 ) . I interviewed a friend of mine who had this job, insomnia, his name was Guy. He told me that he found him self-falling in to the 15 % of grownups who are enduring from insomnia. In his first-year twelvemonth of college here in Akron University. When he started school he told him self that he would analyze on the weekdays and non party until the weekend, so he can acquire good grads and sleep well. His program lasted for approximately two hebdomads, because he started a new occupation and he had to work from 7:00p.m until 11:30p.m. the occupation gave him, a batch of emphasis, because it was a telemarketing occupation ; every twenty-four hours he would travel to work and seek to sell recognition cards to people. Every twenty-four hours he would acquire screamed at by costumiers on the phone. He wasn # 8217 ; Ts pleased with his occupation, it was giving him a batch of emphasis, but he had to work, so he can pay for his rent and some of his measures. He told me that the lone ground he stayed in teleselling is because it pays truly good. After work every twenty-four hours he and some of his crow workers would travel to downtown, to the bars to acquire some int oxicant drinks and after word he goes back to kip at 3 :00a.m and weak up 7:30a.m to travel to school. That agenda affected his surveies a batch and his hall life, his household dishonored him because of his bad grads, he started to experience stressed all the clip, so one twenty-four hours he decided to non travel to the bars any more, and to work different displacements so he can analyze and kip good. When he started his new agenda he couldn’t sleep any more because his organic structure intestine used to kip tardily and he felt that he has insomnia, so he went to a physician to give him pills so he can travel back to kip as normal, the physician told him that he has chronic insomnia, that caused by depression and imbibing intoxicant before traveling to bed. The physician gave him kiping pills to assist him to better his kiping wonts. He besides has to see a doctor to closely measure effectivity and minimise side effects. He besides tried some of relaxation therapy, sleep limitation therapy. It helped him a batch to better in hi s life and his surveies. Now he is making great at school and his life is acquiring better now. A batch of inquiries were asked from people for illustration: Who gets insomnia? and how is it diagnosed? And how is it treated? Insomnia is found in males and females of all age groups, although it seems to be more common in females than males ( particularly after climacteric ) and in the aged. The ability to kip, instead than the demand for slumber, appears to diminish with forward age. Patients with insomnia are evaluated with the aid of a medical history and a sleep history. A batch of insomnia like transient and intermittent may non necessitate intervention since episodes last merely a few yearss at a clip. A batch of people think that they have insomnia, but the lab work proofed that some people go to kip truly good in the lab. They imagine them self that they are traveling about in bed but they are really sleep.

Global Structures and Local Cultures Essay Example | Topics and Well Written Essays - 1000 words

Global Structures and Local Cultures - Essay Example We would start with looking into the definitions racism to determine, what exactly racism is. Building upon it, we would drill down into the matter that what is considered by us as racism and what really is racism but is not considered by us as so. In the end, we would be inquiring for the reasons of such a continuous racism in the human history. This definition thus shows that usually racism is considered as racism only when the racist feelings are executed by the racist. The very word racism connotes some feeling on the basis of race, but since over the history, we have observed such feelings by the majority, as only the majority could execute such feelings, the notion of racism is made limited, by the people, only to those who have such prejudices and are in a position to execute them. However, from the sociological point of view, we would be taking the definition of the racism as the feeling that one's race is superior to others', regardless of the fact that whether those feelings were executed or not. (Bell and Blumenfeld 1995) It is one of the major stereotypes regarding racism that only Whites are the racist. Such feelings are quite evident from the literature written over the period of time. (Miles and Brown 2003) It is however a noteworthy fact that whenever we talk about racism, we have in our mind the execution of the racist feelings. It is a common stereotype that we always consider the party showing the racial behavior is bad while the party to whom such behavior is shown is nice. (Carter 2000) This stereotype has been developed because we have seen the so-called racist from the perspective of the victim. But if we change the perspective, we may find that this is not always the battle of good and evil, nice or vile. People have a habit to look at everything from the perspective of discreteness, to look everything as black or white, people tend to ignore gray areas, as a result of it this perspective has been developed and rooted very firmly in the mind of people that the person who shows racist beh avior is evil while since another party is victim so being the victim makes that party as good and non-racist. Now, it is the time to look at the matter from a neutral point of view. In this regards, first of all we need to determine that execution of the racist feeling does not make a person racist, only the existence of such feeling makes it so. Secondly we need to make it sure that the so-called racist can also be nice, depending on the victim of the racism, the standpoint of the racists etc. (Leone 1978) There may be

Article - Newsworthy Criteria Essay Example | Topics and Well Written Essays - 500 words

Article - Newsworthy Criteria - Essay Example The news was published on the day after the purchase was finalized. Hence the customers have been provided with the latest update about the merger. In order to indicate the union of the two airlines several sign boards reading â€Å"one luv† were put up at the Atlantic City International Airport. Given the fact that AirTran runs two daily flights to and from Atlanta from the airport and has connections with more than 40 other cities the merger has gained a lot of significance in the airport sector, according to the Southwest airline spokesperson Brandy King. As part of the celebrations managers from southwest flew to all the airports where AirTran served and welcomed their employees to the company. Additionally the report also noted that a long-time employee of Southwest airlines, Kathi Woodley distributed t-shirts, banners, decorated cookies and gifts to employees of AirTran airlines. The report also noted that both the airlines will operate separately despite the merger and they will retain their own staff, reservation system, schedule of flights and policies until any further announcement is made.

BUSINESS LAW High School Case Study Example | Topics and Well Written Essays - 500 words

BUSINESS LAW High School - Case Study Example 1550). Since this is an offer to sell, the sellers consent is clearly manifested by making the said offer. All that is left for a binding contract is the consent of buyer. A definite and seasonable expression of acceptance or a written confirmation which is sent within a reasonable time operates as an acceptance even though it states terms additional to or different from those offered or agreed upon, unless acceptance is expressly made conditional on assent to the additional or different terms (Alabama Civil Code, Sec.7-2-206). Since there is a valid offer to sell and a valid acceptance there arises a valid contract. This contract is enforceable against Glory Pieces as there is the written document attesting to its acceptance of the offer. Hence the Statute of Frauds requirement has been complied with. Therefore, my client hereby demands the specific performance of the obligation of the seller which is to deliver the goods of 500 handblown crystal goblets from Hungary at the cost of $50 per goblet. Here the offer to buy was clearly stated.

Informing Clothing Customers on Potential Skin Irritation Assignment

Informing Clothing Customers on Potential Skin Irritation - Assignment Example From this discussion it is clear that  in analyzing the situation: the general purpose of the announcement is to inform the general public on the skin irritation concerns of the tag less children clothing. The specific purpose of this announcement is to inform the affected children’s parents or guardians of the remedy measure or solution to the skin irritation problem. After receiving the message; we expect the customers to understand that we will solve the irritation problem by, manufacturing only clothes which have label texts printed directly on fabric. The primary audience for our message are our customer; parents who buy clothing products for their children. The background of the audience is they are parents residing mostly in the USA, and they have children. The audience members are different from each other. Some audiences are young parents, whereas others are old parents.  As the report highlights the audiences are, however, similar to each other because they all r eside in USA, have children, and take care of children through providing basic need like clothing. The reaction of the customers to the message is likely to be positive; this builds customer loyalty because the company addresses their complaints concerning clothing products. The company addresses irritation problem through; manufacturing clothes that have labels printed directly on the fabric.  In gathering information: the customers require solution information for the irritation problem.  

Critical Response Paper Research Example | Topics and Well Written Essays - 750 words - 3

Critical Response - Research Paper Example This fresh replica of 'mothering' might be assumed by everyone, not only by women; hence, Todo Sobre Mi Madre/All About My Mother demonstrates an 'ethics of care', to remind people that compassionate concern is generally a human need, advocating for a universal human response (Garlinger 100). This paper will give a three page response to the film with regard to some of the cinematic aspects discussed in class for instance the use of sound, color, performance and genre, but mainly discuss the cultural differences that may be found in an engagement with the content of the film. The film talks about complex issues that are affecting our society such as AIDS, transvestitism, homosexuality, existentialism and faith (Garlinger 100). Pedro Almodovar's work has been despised as misogynous, as well as celebrated as a feminist film. In essence, this schizophrenia might be because of critics' tendency to center selectively on specific works. Almodovar's movie also seems to connect directly with current debates in feminist and gender theory, sometimes in unsure fashion (Martin-Marquez 498). ... y, the legal representative, Maria Cardenal, takes on the case of a disturbed young man, Antonio Banderas, who acts as Angel, who has turned himself in to the police for serial murder and rape. As one of his likely rape victims watched the news, a female anchor reported that Angel is in police custody, and that Maria Cardenal, a woman, had taken on his case. One, as expected during that time, would wonder why a woman has chosen to defend a man who made their lives hard for them. As expected, numerous prominent feminists were annoyed that their fellow woman opted to defend such a monster (Martin-Marquez 502). Miss Cardenal provoked people by stating that, according to the law, every citizen (Spanish) has the right to Ð ° lawyer, reveling in a truthfully frightening sarcasm. However, Maria can be perceived as the most feminist person in Almodovar's oeuvre. Maddison (267) proposes that, as a serial murderer herself, who opted for male victims entirely, Maria inflicts on men what she co nsiders to be the greater law of a very radical type of feminist justice with regard to women's history of oppression. The tone of the film has the heart-on-the-sleeve emotions of soap operas; however, it is entirely truthful and, by no means, camp (See 60). Contained in this vital judgment of Almodovar’s turn emotion is the equation of insincerity with camp. If the film captures the attention of someone, it is apparently because they were overwhelmed with the happenings of the film. The vital consensus appears to be that the producer has matured profoundly as a filmmaker. This is because it seems as if he was surpassed in early days of camp frivolity, but matured enough to grant emotional gravities in his film (Garlinger 109). This movie shows that the producer went through some form of

Discussion Assignment Example | Topics and Well Written Essays - 250 words - 80

Discussion - Assignment Example The problem with municipal bonds are predictable as they pay twice in a year, and a sale of the bonds virtually guarantees the present market price for the bond, which may be less or more than the first release price, obviously without the additional penalties. However; they carry comparatively low interest rate relative to the other types of securities. High yield low quality bonds are very risky on the long haul compared to the higher quality bonds. Their vulnerability to economic and credit risk is obvious, as they are unrated from agencies such as Standard & Poor’s or Moody. In securities investment, it is always advisable to diversify one’s investment in different classes and categories of investment, and pooling of resources in one investment bag can be counterproductive especially in high risk bonds such as the lower quality bonds. Instead of investing in five of the 15-year corporate bonds; he should have appropriated in different bond classes. Investing in different bonds ensures that a fall in price as a result of low high interest in one class of bond is compensated with a high price as a result of low interest in another class of

Marketing Planning for Vodafone Group Plc Case Study

Marketing Planning for Vodafone Group Plc - Case Study Example Vodafone has diversified dynamic state of art customer relationship center. To launch and promote any business activities within a shape of organisation, a marketing plan is needed to integrate with ecommerce. Without marketing plan it is difficult to penetrate in the market. This paper has taken Vodafone as a significant and it needs a detailed marketing plan for the expansion of its business activities. According to Kotler, P, and Armstrong, G. (1999), segmentation is a process of dividing a market into distinct groups of buyers with different needs, characteristics, or behavior who might require separate products or marketing mix and the process of evaluating each marketing segments attractive and selecting one or more segments to enter. Market positioning is the process of formulating competitive positioning for a product and a detailed marketing mix. Marketing mix are product, price, place, promotion. Depending on these elements the entire marketing plan is established. Marketing audit is a study to analysis the external and internal factors. According to Taylor .S (2007) CRM stands for customer relationship management and helps the management and customer service staffs cope with customer concerns and issues. B2B refers to business to business with fully ecommerce supported.2 Part-1: Market Audit Many variables can affect Vodafone's current strategy or future strategy. These have direct and indirect impact. These are: External forces (Organisation has no control over these factors) Internal forces (Organisation has direct control over these factors) PEST analysis is the investigation of the external macro-environment that has an effect on all firms. P.E.S.T. is a contraction stand for the Political, Economic, Social, and Technological factors of that external macro-environment. It is a useful strategic tool to considerate business position, market growth or turn down, potential and course of operations. A lot of macro-environmental factors are area explicit and a PEST analysis may need to be carrying out for all countries of concern. Political: The external factors can be analysed with PEST analysis. PEST means Political, Economical, Social and technological environment. Political factors have a direct impact over the business. 3Any political condition changes the business environment, increase or decreases the risk. Suppose if Government wants to hike up the oil price for political turmoil, it has adverse impact on the business. Recently UK has signed up the in the single European currency. This must have direct impact on

Sections of the Library Essay Example for Free

Sections of the Library Essay 1. Acquisition Section The objectives of the Acquisition are Selection , Ordering and Accessioning of books in Accession Registers. The library procures those books which are recommended by the teachers / Scientists of the university. Further Chief Librarian also takes initiative in selecting books of general nature and text books. The list of recommended books is placed before the Primary Purchase Committee (PPC) exclusively for selection of books and periodicals. Orders are placed when the PPC approves the list of books and journals. 2. Processing Section Processing Section undertakes two vital functions, viz. , (a) Classification and (b) Cataloguing (a) Classificaton Class numbers are given to the books according to the Dewey decimal Classification Scheme (DDC). (b) Cataloguing Books are catalogued according to Anglo American Cataloguing Rules -II (AACR-II) . For each book three entries are prepared. 3. Circulation Section The function of the circulation section centers round issue and return of the books. The lending period without fine is one month. The over due fine rupee one per day is charged on every book issued beyond the lending period. 4. Current Periodical Section Current Periodical Section is located at the ground floor. In this section , journals which are subscribed to the library for the current year are displayed. 5. Reference Section -Reference books are not issued , but readers may consult it within the premises of the Library. The reference books are shelved in three different Halls. Reading Hall I : For current information. Reading Hall II: For books on Agriculture and allied subjects. Reading Hall III: For books on Home Science 6. Text Book Bank Section There is a separate Text Book Bank ( TBB ) Secton in the Library. Books from TBB are issued for one semester against a nominal charge of Rupees 2 ( two) for each book. 7. Reprography Section The facility to photostat is also available in the library against a nominal charge of 75 paise per document. 8. Exhibition-cum-Conference Section In this section collection of books / documents of a few eminent scientists are available . Informations regarding different courses inside and outside the country are also found here . 9. Stack Areas The library is proud of having large stack areas. Side by side, the facility for reading is also available in this stack room 10. Back Volume Section A large number of bound old journals are available in the Back Volume section. These journals are  arranged alphabetically by title. 11. Computer Unit Computer unit is the latest addition . Preparations are about to develop this section. SectionAbout The Stacks— The Dewey Decimal System (000. 00 ABC)The stacks are generally considered the NON-FICTION section of the library. Here, books are classified and arranged by number in the Dewey Decimal System. The general categories for Dewey are below: 000 Generalities 100 Philosophy psychology 200 Religion 300 Social sciences 400 Language 500 Natural sciences mathematics 600 Technology (Applied sciences) 700 The arts 800 Literature rhetoric 900 Geography history  This is not a section students â€Å"browse†Ã¢â‚¬â€it is difficult to locate a book if you don’t know its number! Reference—REF The second Dewey section—usually not for general checkout. Oversized—OvzThis is the third Dewey section, where books that are too large for the shelves in the stacks are located. In-house readers usually know that the Guinness Book of World Records is on the first shelf of this section. Biography—B 92The biography section is placed just before fiction. Here, you find books on a specific person, organized alphabetically by last name. Short Stories—SCLocated between Biography and Fiction is the Short Story Collection. Books that are only made up of short works are located here. Fiction—FThe fiction section is alphabetized by author’s last name. Books by each author are then organized by title. Graphic Novel—GrNvlThis collection is the â€Å"Not for Checkout† collection. We try to keep a variety of comics, manga, and special graphics for your in-house use. If you’ve never read something like this, ask a librarian for suggestions! Different materials used in the library 1. magazines 2. newspapers 3. reference books 4. encyclopedia 5. dictionaries 6. books films 7. computer terminals 8. audio-visual equipment circulation books.